As news of our shop started to spread, people began to persistently ask how we came up with our “adorable” logo. The short answer? We thought it was bright, fun, and family friendly – the perfect portrayal of the brand we wanted to create. The long answer? Welcome to blog number 3 as I attempt to paraphrase practically 2 years of designing, tweaking, and chasing out-of-the-box ideas just to revert to designs we had already nixed (or so we thought). After a few rounds of quite